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Shaping a smoke-free future

Innovation is helping to shape a smoke-free future – but this future is only possible if adult smokers who choose not to quit tobacco and nicotine, know they have other options.

Learn more

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Innovation is helping to shape a smoke-free future

 

Paired with measures that discourage people from starting and encourage smokers to stop, helping smokers who don’t quit learn about their options can take us one step closer towards a smoke-free future. 

 

For existing smokers, there is always another choice, rather than continuing to smoke.

Get to know the facts

01

Burning is the problem

In a cigarette, tobacco burns at a high temperature creating smoke and this smoke contains high levels of many harmful chemicals.
02

Better without smoke

The most harmful thing about smoking is the smoke itself and it is the high levels of harmful chemicals in smoke that are the main cause of smoking-related diseases.
03

Get to know nicotine

Nicotine is addictive and not risk-free but it’s not the primary cause of smoking related diseases, smoke is.
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