en
Banner image

If you don't smoke, don't start.

if you smoke, quit.

if you don't quit, change.

If you don't smoke, don't start.

if you smoke, quit.

if you don't quit, change.

TOGETHER, WE CAN #UNSMOKECANADA

01
A study by the University of Waterloo found that the average daily smoker in Canada will smoke about 13 cigarettes per day.
Source
02
According to Statistics Canada, there are nearly 5 million daily cigarette smokers in Canada.
Source
03
Cigarettes, through combustion, produce over 6,000 chemicals of which about 1% have been identified as causes or potential causes of smoking-related diseases.
04
According to the World Wildlife Fund, cigarette butts are the most littered objects in Canada.
SOURCE
Illustration of smoke

SMOKING IS ADDICTIVE AND CAUSES SERIOUS SMOKING-RELATED DISEASES

We all know this. However, according to Statistics Canada, nearly 5 million Canadians still smoke.

It’s time to bring that number down.

It’s time to help each other.

It's time to #UnsmokeCanada.

Illustration of multi-coloured tobacco leaves

CURRENT REGULATIONS

A smoke-free future is a shared responsibility.  More action needs to be taken for Health Canada to reach its tobacco reduction target.  Governments should help adult smokers by openly recognizing the harm reduction potential of smoke-free products and modernizing Canadian legislation.

Illustration comparing smoke and vapor

CURRENT ALTERNATIVES

THE BEST CHOICE ANY SMOKER CAN MAKE FOR THEMSELVES AND THEIR LOVED ONES, IS TO QUIT ALL FORMS OF TOBACCO AND NICOTINE ALTOGETHER.

But what about people who choose to continue to smoke? Innovation and technology can help current adult smokers switch from cigarettes to smoke-free alternatives such as vaping or heated tobacco products, if they choose not to quit altogether.

READ MORE

A burning cigarette releases over 6,000 chemicals, many are harmful. What happens if you remove the burning?

READ MORE

Nicotine is addictive and one of the reasons why people smoke, alongside factors like taste and ritual, but it is not the primary cause of smoking-related diseases.

READ MORE

Smoke-free products are very different to cigarettes: they don’t burn, there’s no, or less, smell and no ash.
people seen from above

There’s no doubt Canada can be a global leader in reducing the harm caused by smoking, but it requires actionable steps, such as creating policy that differentiates between smoke-free products and cigarettes.

THE WORLD IS CHANGING - IT’S TIME TO CHANGE WITH IT.

 

Join us
Device orientation background image
Please rotate your screen to portrait mode TILT YOUR SCREEN