We all know this. However, according to Statistics Canada, nearly 5 million Canadians still smoke.
It’s time to bring that number down.
It’s time to help each other.
It's time to #UnsmokeCanada.
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TOGETHER, WE CAN #UNSMOKECANADA
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A burning cigarette releases over 6,000 chemicals, many are harmful. What happens if you remove the burning?
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Nicotine is addictive and one of the reasons why people smoke, alongside factors like taste and ritual, but it is not the primary cause of smoking-related diseases.
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Smoke-free products are very different to cigarettes: they don’t burn, there’s no, or less, smell and no ash.

There’s no doubt Canada can be a global leader in reducing the harm caused by smoking, but it requires actionable steps, such as creating policy that differentiates between smoke-free products and cigarettes.
THE WORLD IS CHANGING - IT’S TIME TO CHANGE WITH IT.
