If you don't smoke,
don't start.

If you smoke,

If you don't quit,

We are helping Canadian smokers change to better alternatives* to Unsmoke their lives.

*These alternatives are not risk free.


Join us

We want to stop selling cigarettes. But we can’t do it alone. Will you help?

Sign up to learn more about why Rothmans, Benson & Hedges wants to stop selling cigarettes by 2035 and help create a smoke-free Canada.

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/ənˈsmōk/ - verb

“To rid cigarette smoke from your life”

Our goal

Smoke Free 2035

We want to stop selling cigarettes and help Canada go smoke-free by 2035.

New technology offers better choices to smoking cigarettes and can lead Canadians to a smoke-free future.

But we can’t do it alone.

Will you help?


New technology is giving smokers better options.

You worry about the effects of smoking cigarettes. You worry about the smell. You worry about the impact on people you love.

Quitting is always the best choice – but for those who choose not to quit, there are better alternatives.

Find out about the alternatives