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Canadians should know of all their options.

We’re committed to leading the way, making the change and helping us all move towards a smoke-free future.

The best option is always to quit nicotine and tobacco use altogether, but smokers who choose not to quit should also be aware that alternatives exist. It is important to remember that these alternatives are not without risk.

They still contain nicotine and are addictive. But, for those adult smokers who would otherwise continue to smoke, smoke-free alternatives provide an option that does not involve combustion - or "burning" - like smoking a cigarette does.

This eliminates the inhalation of smoke, and as a result, has the potential to significantly reduce the levels of harmful or potentially harmful chemicals caused by combustion

We’re committed to leading the way, making the change and helping us all move towards a smoke-free future.

The best option is always to quit nicotine and tobacco use altogether, but smokers who choose not to quit should also be aware that alternatives exist. It is important to remember that these alternatives are not without risk.

They still contain nicotine and are addictive. But, for those adult smokers who would otherwise continue to smoke, smoke-free alternatives provide an option that does not involve combustion - or "burning" - like smoking a cigarette does.

This eliminates the inhalation of smoke, and as a result, has the potential to significantly reduce the levels of harmful or potentially harmful chemicals caused by combustion

    The world is changing - It’s time to change with it.

    It’s possible to rid Canada of cigarettes by 2035, but all of us will have to work together to get there!